"Life is not measured by the number of breaths we take, but by the moments that take our breath away."

Tuesday, 13 August 2019

#Marketing: la popularidad de Latinoamérica en Londres ¿tendencia comercial, estratégica, olvidando la escencia tradicional?


La popularidad de Latinoamérica en Londres, sin duda a ido creciendo en estos últimos años. 

No estamos hablando solo de restaurantes, eventos y festivales que se llevan a cabo cada año en Londres.. sino ahora a la popularidad también de empresas independientes que lanzan sus productos al mercado inglés. 
Algo que sin duda, años atrás no hubiéramos visto. 

Y entre la popularidad que está teniendo lo "latino" en cuestión comercial.. a veces, en algunas ocaciones.. se pierde lo tradicional..por lo comercial.. vas a un evento donde quizás la música se baila de una manera que quizás no muestra la esencia de ese país.  Sin embargo es comercial porque a la gente "le gusta". Y de paso el evento está organizado por alguien que no es latino. 

Pasa que quizás hemos estado tomando el tequila de golpe..(equivocadamente) y en realidad en México no lo toman así ..y esa no es la manera de deleitar la bebida. Sin embargo es la estrategia comercial para dicho producto. 

El algunas ocaciones se cambia la pasión por un producto por la tendencia comercial. Un ejemplo.. conocí a una muchacha que empezó su negocio de carteras colombianas.. en dicha ocasión mencionaba la historia etc. Pero cuando le preguntaron que muestre la cartera.. ella no la usaba. 
Se pierde inmediatamente la creencia de dicho producto, el cual tiene potencial, pero no se demuestra con pasión e interés de mostrarlo a todo el mundo.

Si tu enfocas tu tiempo en algún producto que es personal..o que demuestra tus habilidades.. es imprescindible que quieras mostrarlo a todos y te sientas orgulloso del mismo.  
Y que mejor punto de venta que tú mismo. 

Veo todos estos ejemplos, para poder aprender de ellos.. y en cuestión de marketing pienso que tiene que haber un balance de todo. Sí es importante pensar en futuras tendencias, estrategias de venta.. y al mismo tiempo manteniendo una escencia de lo tradicional. 

Y espero seguir ese modo de trabajo..en futuros proyectos.

Puedes contactarme enviando un email: 

lindsey.funes.obleas@gmail.com

#NationalAllotmentsWeek .. can you grow latin american edibles in the UK?


It is National Allotment Week .. and I had to dedicate a post here on my blog about it !!

As you may know, ( and if you didn't , you'll know now) I have an allotment in Hertfordshire , just outside London. And had it for about 5 years or so.

I can not start expressing how it has helped me, and how much it has taught me, and continues to teach me. Its all said in the media how it helps you with your mental health and wellbeing, and I could not agree more !

Being from Bolivia /Latin American .. there are a few edibles that you cant find here in the UK, and in my family we enjoy a spicy sauce called llajua , made with chillies, tomatoes, quirquina and huacatay, the last two are herbs which gives the sauce that special flavour.


Can you grow Latin American edibles in the UK ?

It may be difficult but not impossible, in the allotment we had quite successfully grow Bolivian garlic, and in the greenhouse , probably the most precious herbs for us quirquina and huacatay.

Every year its different, the weather its important , the soil, the timing in sowing, and every year it varies, but you learn and you apply the knowledge into the following year.

I would love to find out if there are any other keen Latin American gardeners in the UK, so we can share some tips!! so do email me ;)

Overall I can say that in celebration of national allotments week, is that I'm so thankful to be able to have that space, and also to share with others the enthusiasm of gardening, and growing your own produce.
The benefits are endless, even for kids, it brings families together, it helps you having a healthy diet, and good for your wellbeing .

Its hard work , but very rewarding and satisfying,

lindsey.funes.obleas@gmail.com

Wednesday, 20 February 2019

Events: Friends Of Bolivia: Fundraising Carnival Fiesta 2019



The Carnival is well awaited by Bolivians.. everywhere.. and in London, a Carnival Fiesta is organised by Friends Of Bolivia, and this party is not to be missed!!



Friends of Bolivia’s Carnival Fiesta 2019 

Join the fun...an evening of traditional music and dance,
delicious food and drinks to celebrate carnival 2019 Bolivian style!

Saturday 23rd. February – from 18:00 to 23:00
Sacred Heart Church Hall,
Edge Hill, Wimbledon, London SW19 4LU
TICKETS:
 £9 online / £10 on the door
Members: £8
Concessions: £7 *
Children under 12: Free
* Concessions: OAPs & Students 12 to 18


See you there !!


Monday, 18 February 2019

Free Events: First Exhibition of Bolivian Contemporary Artists in the UK



ArtBolivia Presents : Analogue Intercourse
The First Exhibition of Bolivian contemporary Artists in the United Kingdom.

The exhibition in March will showcase their most recent works in oil painting, acrylic, photography, video and installation, some of which are exhibited for the first time.

There is a full program of events happening throughout the exhibition, from talks with the artists, live music, coca leaf liqueur tasting, etc. Please have a look at the full program:
Events programme 

Facebook : Art Bolivia 

#ArtBolivia2019

Opening / Private View : 28th February 2019 : 6pm - 9pm 
The Show runs from 1st to 15th of March 2019

Opening Hours: Monday to Friday 10am-6pm / Saturday 10am-4pm 

Cost : FREE

Sotherans 
2 Sackville Street 
Piccadilly 
London 
W1S 3DP

Nearest station : Piccadilly Tube Station


Other useful link for Bolivian Events updates:
Cultural Bolivia UK

Sunday, 27 January 2019

Lifestyle: See opportunity everywhere: 1.-entrepreneurial skills you learn from the world of modelling.



The world of modelling could, perhaps be seen as not as your usual place to learn entrepreneurial skills, but there is so much that you can learn from it, and I thought to write this blog to share some tips base on my own experience.

Couple of years ago, I took part in modelling for the longest indoor catwalk in the UK (at the time), it wasn't planned at all, well I went to the audition, just to see what it was all about, and I was almost the last one ( it was a last minute thing to do for fun).
However I received an email saying they have chosen me, and they would wait for my response.

Take risks.

The opportunity was there, and even though I didn't plan it, I thought that it was going to be a great opportunity to learn and gain experience, I had to take the risk and go ahead!

Self belief.

You've got to believe in yourself, it is a key for you to be able to achieve and do what you want.
Not knowing how I was going to walk the longest catwalk (which I didn't know until after the audition) in high heals, without falling, was scary, but a challenge at the same time, and everything that might seem like a challenge doesn't mean that its impossible.

Also being surrounded by other "actual" models, meant that I had to prove myself, but not in a competitive way but in a personal way, believing in myself more.

Learn and keep on learning

Learning is the key, you've got to be willing to learn almost all the time, and while I was in meetings and rehearsals for the fashion show, I learnt from how to walk, etc. from the other "actual" models, and also learnt more about myself, I wanted to learn more from the behind scenes area, and the following year, instead of taking part in the catwalk I wanted to learn more about the behind the scenes.

And I was involved in many areas of the "modelling world "that perhaps are not highlighted all the time. And its the preparation that goes before, during and after the fashion show.
I learned about events management, having to work at different locations and with different team members.
Also Hospitability, I had to welcome not only business owners sponsoring or fashion retailers whose pieces were being modelled, but also the customers, people who where coming to see the fashion show.
Being able to communicate in a good manner in every occasion is essential, but very essential in business, you need to work towards having a good rapport with your customers and also to negotiate with potential clients.

I learned a lot, and I'm so thankful for the amazing experience.

Adaptability and flexibility.

As Mentioned above, having to worked at different areas of the fashion show, was important to be able to adapt to different situations, locations, people. The year that I was "behind the scenes" the event decided to have three different locations and different catwalks, one was bridal, the other one was a Gatsby theme catwalk, and then the last catwalk was the same as previous year.

So different venues, different logistics, different décor, different arrangements, and working alongside different business, from flower arrangements, wedding organizers, catering etc..

Creativity.

Creativity plays a big role, and I think that in Business you also have to creative, being able to adapt and to work in any role, whether it is setting up and decorating the room, or decorating a table, or talking to the clients and get a review from them, creating content for them, etc.
And all those details are important in a Fashion event.

When modelling you are creative in every way, you've got to be thinking how you re going to pose, how you want to show off, in a way, the clothes you are wearing, when you are working with the retailers you are modelling for, they have their own vision of who is the piece for, or in which occasion it would be suitable best. And you almost have to get into a character to be able to show the piece, it could be a dress, or something more casual, but you've got to be able to bring that piece "alive" , so much that people would like to buy it.
Because that is essentially the job of the model, being able to sell what he/she is wearing.

I reckon that creativity is important as it makes you think outside the box, and also helps you to have a vision.

See opportunity everywhere 

In conclusion, I can say that overall you've got to see opportunity everywhere, sometimes it might not be the field that you might prefer, but you can make learn so much and use that knowledge in the future. It is equally important to know that things don't just happen from one day to another, it does take work, dedication, willingness to be flexible, to adapt and wanting to learn more, take risks, and to be able to be resilient, know that sometimes, things might not work exactly as you want it, don't consider it as failure, but a learning process.

Most importantly is about self belief, it doesn't matter, where you are from, or your circumstances, or anything, what does matter is believing that despite anything, you are able to achieve what you want. And this experience in modelling has tought me exactly that.

I hope that with this blog, I can inspire you to perhaps take the plunge and do what you wanted to do, but there was a "but I'm not sure, I don't know if I can" holding you back.

And be that woman who is an entrepreneur, independent, capable of achieving anything.